How We Manage Your Portfolio

Our portfolios are ordered by risk and easy to understand.  The TRUE MARKET 75, for example, is 75% equities and 25% fixed income.  Thus, it is expected to have more risk than the TRUE MARKET 50 or TRUE MARKET 25. 

Exchange Traded Index funds allow our portfolios to purchase thousands of unique holdings in nearly two dozen asset classes.  This opens opportunities for investments around the globe. 

All of your investments will enjoy a high level of liquidity.  By avoiding certain investment classes, we may earn lower returns, but experience has taught us the ability to move quickly is often more valuable. 

As your fiduciary, it is our duty to seek out the lowest cost funds possible.  We will never accept kickbacks, in any form.  Most of our portfolios have expense ratios below .09%. 

The key to successful investing, as everyone knows, is to buy low and sell high.  When we rebalance your account, we take the growth and earnings (selling high) and re-allocate money to struggling asset classes (buying low).  This helps manage your risk and reduce the effects of market bubbles. 

We are always looking for ways to improve our portfolios as investment companies continue to develop new products and lower their costs to remain competitive.  Our analysts are continually stress testing, pricing, and evaluating the efficiency of our holdings.  If something better comes along, you'll hear about it from us.